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automotive events by scalaria
Your Event Location for Car Launches & Automotive Events in Austria
Scalaria on Lake Wolfgang is Austria's most spectacular event resort – and the perfect stage for automotive events, car launches, as well as truck and international product presentations. With flexible, drive-in event locations, state-of-the-art technology, and breathtaking natural scenery, scalaria sets new standards in brand staging and brand experience.
the perfect infrastructure for automotive events
…with breathtaking natural scenery and excellent accessibility.
✓ 9 drive-in meeting and event locations – for presentations, training & workshops directly with the vehicle
✓ Mobile lifting platform for technical sessions & hands-on workshops
✓ Flying stages for car presentations (load capacity 2,500–3,800 kg)
✓ Flexible indoor & outdoor stages – individually customizable for any brand world
✓ Automotive park space directly at the resort and on the opposite side of the lake
✓ Floating water stage (10 x 4 meters) – spectacular car presentations on Lake Wolfgang with drone, laser, and light staging
✓ Capacity for 100–400 guests, large events up to 600 people
premium service & international access
Event design & hospitality at the highest level – 210 designer rooms, gourmet catering, gala settings by the lake
Easy accessibility: Salzburg Airport (30 min.), Vienna, Munich, Frankfurt & London quickly reachable
VIP transfer & helicopter landing pad for executives & special guests
Combinable rooms for multiple workshop topics and central networking areas
Alpine passes & lake roads around Lake Wolfgang as a natural driving route for automotive events
why scalaria for automotive events?
Scalaria combines what rarely comes together in one place:
| Drive-in event locations & modern technology
| Natural scenery with Alpine passes, lake roads & exclusive photo spots
| International automotive expertise & DMC support
| Full-service event management + hospitality
This makes scalaria the leading automotive event location in Austria – and a stage for brands that move.
Hubert Brandl -
CEO Niesmann & Bischoff & CEO Bürstner
"At scalaria, you get more, much more than you expect."
