how do you stage the perfect car launch?

With a location that can be more than just a stage.

A car is more than just technology - it is emotion, design and performance. But how does a brand story become tangible even before the engine roars for the first time? The answer lies in the staging.

At scalaria, vehicle presentations become an immersive experience - thanks to an extraordinary location and the opportunity to tell real stories. Our idea:

A vehicle can roll. But it could also float, appear, emerge or draw guests into a new world.

... here are some of the ways in which storytelling works:

THE PERFECT BACKDROP FOR YOUR LAUNCH:

Spectacular presentation: Flying stages in the DO-X Teatro and Circus Circus or a production on the Waterstage, supported by drone and light shows.

Test drives directly from the resort: Start your test drives directly at "Wolfgangsee" and experience the Alpine roads with spectacular driving impressions & photo stops - including unique side locations such as premium huts, an old bell foundry or a dedicated test track for off-road vehicles in the forest.

Exclusive closed-room presentation: Stage your unveiling in the rock gallery of the Mystic Underworld - a secret presentation room with a screen, sound system and unique atmosphere for limited insights into your latest model.

Everything in one place: presentation, test drives, business & networking - with design rooms, meeting spaces and the Mystic Underworld as a spectacular after-show location, your event will be a holistic experience.

Your partner for live marketing: As a DMC & event partner, we support automotive brands and live com agencies with know-how and creative concepts.

Experience the possibilities for yourself! Arrange a personal house tour - we look forward to your project.

Event hotline +43 6138 8000

Send a message: salesmanager@scalaria.com

let's create your moment

Send message